Triton Trade

TRITON TRADE

Triton Trade is a mobile app that allows UCSD students to buy/sell/trade items.

Class Project | 8 person team | 10 week duration (2014)
UX research, design, rapid prototyping


BACKGROUND

WHAT IS UCSD FREE & FOR SALE?

UCSD Free & For Sale(F&FS) is a private Facebook group where students can post their items to buy, sell, trade, or give away for free. You must have a valid UCSD email address and be approved by the moderators of the group to join.

A screenshot of the UCSD Free & For Sale group page


THE CHALLENGE

CREATE A BETTER PLATFORM FOR A MARKETPLACE EXPERIENCE

Facebook groups do not accommodate for a marketplace function (at the time in 2014). Posts are scattered without any format (item name, pricing, etc.), older posts are not being updated by users if the item was sold, and most importantly - the search function does not work.

Search button is barely visible to the point that it needs to be pointed out in the group description
Search button is barely visible to the point that it needs to be pointed out in the group description
Extremely inaccurate search results
Extremely inaccurate search results


HYPOTHESIS

A MARKETPLACE PLATFORM WILL PROVIDE EASE OF USE AND INCREASE IN SALES

We wanted to design an app streamlined for buying, selling, and trading items. An organized marketplace platform would leave fewer items unnoticed, with sorting and search functions that would allow people to find exactly what they are looking for. This would then increase overall sales and connections within the UCSD student community.


RESEARCH

HOW DOES A SOCIAL MARKETPLACE WORK?

We started off conducting contextual interviews with current users of F&FS. From asking around our immediate resources, we found that most students browse the page from the comfort of their home or in class. We decided to interview 16 students from their homes to observe their interaction with the site. After getting initial insights on what students use the page for (selling, buying, trading, what kinds of posts they look for, what functions of the page they use, etc.), we created a survey to gain quantitative data based on what we thought the users' pain points were.

If you'd like to read the full process of this design project, you can read it all here:

Link to view full writeup button


PROCESS

STORYBOARD

Storyboard

AFFINITY DIAGRAMMING

Grouping themes and pain points onto an affinity diagram

VISIONING USER FLOW

Image of initial whiteboarding of user flow

PAPER PROTOTYPING

Paper prototyping with 1st iteration


DESIGN

LOGIN PAGE

Allows user to choose between logging in with a username, Facebook, or UCSD ID.
One of the most important merits of F&FS is that the students can be assured that everyone is a verified UCSD student. In addition, they find it more likely to trust someone if they have mutual Facebook friends.

RULES

The community rules change regularly, so every time new rules are instated, the rules page would pop up when opening the app (like when Apple updates their terms and conditions).
login sequence

HOME PAGE

As soon as you enter the app, you can see the items up for sale, trade, or free. The user can choose to only view one category of items, or sort by different parameters.
home page

FAVORITES

A tracking center for all of your activity and notifications within the app that don't include messaging. Currently in F&FS, we found that people forget what they have commented on and cannot find the same post again.
star

SEARCH

Tapping the search bar will pop up the advanced search parameters screen. And the search function will actually work!

NEW POST

Same template for all posts provide easy organization for both the poster and viewer.

MESSAGES

Messenger within the app that would send notifications accordingly. We found that many students were frustrated with F&FS because some users do not have the Facebook app on their phone, so the communication is too slow.
advancedsearch new postmessages


HIGH FIDELITY

OTHER PROJECTS:

LLMobile app | ID security

TP Website | E-commerce

NESSTWebsite | Social entrepreneur tool