Triton Trade is a mobile app that allows UCSD students to buy/sell/trade items.
Class Project | 8 person team | 10 week duration (2014)
UX research, design, rapid prototyping
CREATE A BETTER PLATFORM FOR A MARKETPLACE EXPERIENCE
Facebook groups do not accommodate for a marketplace function (at the time in 2014). Posts are scattered without any format (item name, pricing, etc.), older posts are not being updated by users if the item was sold, and most importantly - the search function does not work.
A MARKETPLACE PLATFORM WILL PROVIDE EASE OF USE AND INCREASE IN SALES
We wanted to design an app streamlined for buying, selling, and trading items. An organized marketplace platform would leave fewer items unnoticed, with sorting and search functions that would allow people to find exactly what they are looking for. This would then increase overall sales and connections within the UCSD student community.
HOW DOES A SOCIAL MARKETPLACE WORK?
We started off conducting contextual interviews with current users of F&FS. From asking around our immediate resources, we found that most students browse the page from the comfort of their home or in class. We decided to interview 16 students from their homes to observe their interaction with the site. After getting initial insights on what students use the page for (selling, buying, trading, what kinds of posts they look for, what functions of the page they use, etc.), we created a survey to gain quantitative data based on what we thought the users' pain points were.
If you'd like to read the full process of this design project, you can read it all here:
Allows user to choose between logging in with a username, Facebook, or UCSD ID.
One of the most important merits of F&FS is that the students can be assured that everyone is a verified UCSD student. In addition, they find it more likely to trust someone if they have mutual Facebook friends.
The community rules change regularly, so every time new rules are instated, the rules page would pop up when opening the app (like when Apple updates their terms and conditions).
As soon as you enter the app, you can see the items up for sale, trade, or free. The user can choose to only view one category of items, or sort by different parameters.
A tracking center for all of your activity and notifications within the app that don't include messaging. Currently in F&FS, we found that people forget what they have commented on and cannot find the same post again.
Tapping the search bar will pop up the advanced search parameters screen. And the search function will actually work!
Same template for all posts provide easy organization for both the poster and viewer.
Messenger within the app that would send notifications accordingly. We found that many students were frustrated with F&FS because some users do not have the Facebook app on their phone, so the communication is too slow.